Visual design is not about what a piece is saying literally through words, but it is everything about what a piece is saying visually and emotionally--solely through appearance.
Some basic visual design concepts include color, contrast, typography, composition, line, texture, space and shape. Color and use of white space often evoke a certain mood. Lines guide viewers through a composition. Typography---the use of type as a design element---can add visual interest.
Each composition uses different concepts. The intended audience for a piece can mold its visual design. A piece primarily for the elderly might place more emphasis on type size (typography) and contrast, while a piece geared toward children may make use of vivid colors and textures.
If you don’t call us and let our Phone App Team help you create one that is unique to your company. Reach us at