Visual design is not about what a piece is saying literally through words, but it is everything about what a piece is saying visually and emotionally--solely through appearance.

Some basic visual design concepts include color, contrast, typography, composition, line, texture, space and shape. Color and use of white space often evoke a certain mood. Lines guide viewers through a composition. Typography---the use of type as a design element---can add visual interest.

Each composition uses different concepts. The intended audience for a piece can mold its visual design. A piece primarily for the elderly might place more emphasis on type size (typography) and contrast, while a piece geared toward children may make use of vivid colors and textures.

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